1. Photoshop — Adobe's well-known photo editor tops the podium. CMs regularly publish many photos on social media to maximise engagement and deliver quality visuals.
2. Gimp — CMs who don't want to buy Adobe Photoshop and need a more powerful editor than Canva or Adobe Spark mostly turn to GIMP, the free alternative for editing photos.
3. Pixabay — To download free images under the Creative Commons CC0 licence, CMs chose the famous Pixabay.
4. Freepik — Discover millions of copyright-free vectors, photos and PSD files. Graphic resources for personal and commercial use, with thousands of new files added daily.
5. Mailjet — Mailjet lets you send emails (free up to 6,000 per month). You can also schedule your transactional (automated) emails.
6. Farsem — Farsem.net sends automated posts to multiple Facebook groups, "Immediate" or "Scheduled / Recurring". Choose your groups, define your target from the groups you belong to as a member or admin, set your days and times, and Farsem handles your sends.
7. MailChimp — Sometimes CMs become emailing experts. To send their emails they favour Mailchimp, free up to 2,000 subscribers and 12,000 sends per month.
8. Gramblr — A desktop app to upload photos and videos to Instagram. Handy if you need to post to Instagram from your PC.
9. Pirsoum — Pirsoum.com is a team of CMs who, through their algorithms, help you get known at scale on Facebook, Instagram and LinkedIn.
10. Final Cut Pro — Apple's Final Cut Pro is the first video-editing software cited by community managers on Mac. Viral video is trending on social media, and CMs have clearly understood this.
11. Camtasia — The PC video-editing software with many features used by community managers. Videos go viral on social media, so this is the reference tool for PC.
12. SEMrush — Community managers are true all-rounders; they use SEMrush to figure out what to write in their content.
13. Trello — The best tool to manage tasks and projects. Trello adapts to your personal organisation and is very handy to collaborate and coordinate schedules and tasks.